According to a Strategies Report from Blackboard, only 34% of higher education institutions rank their marketing efforts as “very effective.” And with nearly 5,000 schools in the U.S., the competition to attract the best and brightest students is intense.
That’s why we’re hosting “Food for Thought” an educational breakfast seminar for higher education marketing teams. The event will take place on September 20th at Simmons College and include a 1-hour presentation by Daniel Dejan of Sappi (details below). In this seminar, Daniel Dejan will show attendees how to create an effective balance between print, digital, and social media throughout the applicant journey. Attendees will also learn about recent trends impacting higher education marketing, tips for cross-channel strategies, and a road map for delivering personalized communications throughout the college admittance funnel.
Food for Thought Event Details
The Marketing of Higher Education:
Understanding Trends, Communication Preferences, and Best Practices for Higher Ed Recruitment
Presented by: Daniel Dejan, Print & Creative Manager, Sappi etc.
Wednesday, September 20th
Lefavour Library Building, Kotzen Meeting Room
2 Avenue Louis Pasteur, Boston
9:00 am - 11:00 am
Food for Thought attendees will also have a chance to network with peers from colleges and universities throughout New England and walk away with Sappi’s informative guide for higher education marketing.
“The college admittance funnel is rigorous and stressful—not just for applicants but colleges and universities too,” Daniel Dejan, Print and Creative Manager, Sappi etc. “I’m delighted to bring our research to the market to help them attract and enroll top talent.”
Food for Thought is the second educational event hosted by Shawmut Communications Group and is part of Shawmut Thinks—the company’s educational series designed to spark ideas and collaboration throughout the marketing and design community. Last year we hosted Marketing Science, a ½ day educational conference that included three educational opportunities, a solutions showcase featuring marketing, print and paper vendors, and a networking reception.
“We regularly hear from our clients in the higher education industry about the challenges they face in delivering compelling marketing and enrollment programs at various stages in the applicant process,” said Michael Peluso, President, Shawmut Communications Group. “The competition is tough and keeping up with such a dynamic market isn’t easy. That’s why we’re committed to sharing industry-specific research and tools like those that will be presented at Food for Thought.
In addition to in-person events, Shawmut Thinks offers a number of educational resources related to print, direct mail, design and cross-channel marketing campaigns. It represents Shawmut’s commitment to education and the advancement of the industry.