--- title: Print and Marketing Blog - Shawmut Communications Group | Michelle Cardin description: Michelle Cardin leads Shawmut’s creative team in developing print, direct mail, and digital marketing campaigns. Some of our work includes projects for Dell EMC, Boston College, athenahealth, Insulet, and OBP Medical. She is an experienced marketer and copywriter who enjoys helping clients solve communication challenges and create successful marketing campaigns. --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [Why it Pays to Personalize with Variable Data Printing](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) June 04, 2019 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut_Blog_VDP](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_VDP.png)](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) [Read More »](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) ## [Winning Print Materials Come in All Shapes and Sizes](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) April 16, 2019 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![2019_PINE_Pinnacle](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/2019_PINE_Pinnacle.jpg)](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) [Read More »](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) ## [5 Ways to Use Print to Show Customer Appreciation Throughout the Year](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) November 20, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![ThanksgivingDinner-598312-edited](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/ThanksgivingDinner-598312-edited.jpeg)](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) [Read More »](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) ## [3 Ways Collaboration Can Enhance Your Print Marketing Strategy](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) October 17, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-Blog-IPD18](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Blog-IPD18.jpg)](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) [Read More »](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) ## [Why the Holidays are a Perfect Time to Use Print and Direct Mail](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) October 10, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-Blog-HolidayCards](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Blog-HolidayCards.jpg)](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) [Read More »](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) ## [Why Marketers are Rushing to Use Digital Direct Mail](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) July 25, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![DigitalDirectMail_Blog](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/DigitalDirectMail_Blog.jpg)](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) [Read More »](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) ## [Why You Shouldn't be Afraid to Die Cut Your Next Direct Mail Project](https://blog.shawmutdelivers.com/why-you-shouldnt-be-afraid-to-die-cut-your-next-direct-mail-project) June 26, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-Diecut-Blog-01](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Diecut-Blog-01.jpg)](https://blog.shawmutdelivers.com/why-you-shouldnt-be-afraid-to-die-cut-your-next-direct-mail-project) [Read More »](https://blog.shawmutdelivers.com/why-you-shouldnt-be-afraid-to-die-cut-your-next-direct-mail-project) ## [Getting Personal with Promotional Items](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) June 14, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-PromoItems-Cover](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-PromoItems-Cover.jpg)](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) [Read More »](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) ## [The Best Print Samples We Received in 2017 and Why We Like Them](https://blog.shawmutdelivers.com/the-best-print-samples-we-received-in-2017-and-why-we-like-them) December 28, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Shawmut_FavoriteSamples_2017_1.jpg)](https://blog.shawmutdelivers.com/the-best-print-samples-we-received-in-2017-and-why-we-like-them) [Read More »](https://blog.shawmutdelivers.com/the-best-print-samples-we-received-in-2017-and-why-we-like-them) [1](https://blog.shawmutdelivers.com/author/michelle-cardin/page/1) [2](https://blog.shawmutdelivers.com/author/michelle-cardin/page/2) [3](https://blog.shawmutdelivers.com/author/michelle-cardin/page/3) [4](https://blog.shawmutdelivers.com/author/michelle-cardin/page/4) [5](https://blog.shawmutdelivers.com/author/michelle-cardin/page/5) [...](https://blog.shawmutdelivers.com/author/michelle-cardin/page/6) [7](https://blog.shawmutdelivers.com/author/michelle-cardin/page/7) [»](https://blog.shawmutdelivers.com/author/michelle-cardin/page/2) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. 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