Shawmut to Host Conference for Marketers and Designers

When it comes to marketing materials and media, the choices are endless. Everyday our customers make difficult decisions about how and where to spend scarce marketing resources. All too often, we see marketing projects and printed communications that use the bare minimum or “whatever is the cheapest”. While we understand the need to work within budgets, we also know how the right materials can impact your bottom line.

That’s why we’re hosting Marketing Science—an exclusive event for our community of marketers, designer and print professionals. This event, on Thursday October 6th, will give attendees a new perspective on print, direct mail, and design. It provides a look at the cognitive and behavioral reasons buyers respond, or don’t. Our educational sessions led by industry experts will show how neuroscience, demographics, environment, and other factors shape our experience and make us hard wired to react in certain ways. And understanding this can help you take your marketing projects to new heights.

Marketing Science, an invitation-only event, will include:

• 3 educational sessions covering print, direct mail, and design
• A solutions showcase providing access to valuable resources from Shawmut partners
• Networking reception and tours to see Shawmut’s latest print equipment

Attendees will be able to choose 2 out of the 3 sessions and here’s a rundown of what our speakers will cover:

• Make Good Great, presented by Mohawk: This is a must-see for designers! This presentation will serve to inspire, educate, and demonstrate how using high quality materials can transform printed communications from “Good to Great”
• Haptic Brain, Haptic Brand, presented by Sappi: It's a fact: the things we touch shape the way we feel, particularly our perception of brands. Attendees will gain an understanding of the neuroscience of haptics and how it can help generate better responses.
• Today's Direct Mail, presented by InfoTrends: We live in a data driven world. This presentation will share some of the latest trends in direct mail and technologies that can help improve the customer experience.

Marketing Science is part of Shawmut Thinks—a new platform designed to spark new ideas and collaboration throughout our community. Shawmut Thinks will include a range of educational events and resources related to print, direct mail, design and cross-channel marketing campaigns. It represents our commitment to education and the advancement of our industry.

Invitations for our event will be hitting mailboxes soon!