Did you miss our article on Underdogs from the May/June issue of Tactics magazine? Not to worry, we've recapped some of the key takeaways below.
Standing out in a crowded marketplace is a tall task, especially if your business is seen as the underdog. However, well-known author David Prosser reminds us that in business the underdog can often hold the best cards. Just like David in the biblical story of David & Goliath, the underdogs can emerge triumphantly when everyone else has counted them out.
If you consider your business the underdog, remember these important lessons from the story of David and Goliath.
Nothing is impossible: David found that weak point in Goliath’s armor, which allowed him to triumph in the battle. You must find the proper approach, and/or bide your time for the right opportunity to take action.
Lead by your actions: David faced his fear and stood his ground, which in turn inspired an entire army. You can inspire your peers and co-workers to new heights through your actions.
Don’t over-complicate things: Remember that David won using very basic tools and a simple approach. This proves that simple solutions almost always are the most effective, even to what initially may appear to be a monstrous problem.
Perspective is everything: David understood the task at hand, even while everybody doubted the outcome. To transform your company, you must transform your perspective of what’s possible given the values and principles that make up your view of your place in the world.
What did you learn from the famous story of David and Goliath that you can apply to your business?
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Featured in Tactics Magazine Vol. 5, Issue 3, May/June 2015