Why Print Marketing Should be Part of Your Content Strategy

People don’t want to be sold to. They want to be educated and entertained. That’s why content marketing is so effective. It seeks to provide customers with answers, helpful resources, and for some brands, a chance to connect with audiences emotionally. It’s why a whopping 91% of B2B organizations use content marketing as their primary marketing strategy.

Content marketing is often tied—and sometimes solely exists—in digital formats. Marketers spend gobs of time creating landing pages, ebooks, white papers, blogs, and so on. But how much of that content is actually seen or read? We’ve dug up some stats that show why delivering content marketing in print may result in more visibility than digital channels.


Interested in adding more print materials to your content marketing? Let us help. Whether you'd like to send a postcard highlighting your capabilities or a unique welcome kit to new customers, we can help. 

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Lisa McEwen

As Shawmut's Marketing Coordinator, Lisa McEwen helps educate clients about the possibilities of print.

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