--- title: Print and Marketing Blog - Shawmut Communications Group | Strategy (2) description: Strategy | (2) --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [Neuromarketing and Print: The Science of Touch and Consumer Behavior](https://blog.shawmutdelivers.com/neuromarketing-print-science-touch-triggers-consumer-behavior) June 15, 2017 by [Charlie Lunan](https://blog.shawmutdelivers.com/author/charlie-lunan) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Tactics_NeuromarketingAndPrint.jpg)](https://blog.shawmutdelivers.com/neuromarketing-print-science-touch-triggers-consumer-behavior) [Read More »](https://blog.shawmutdelivers.com/neuromarketing-print-science-touch-triggers-consumer-behavior) ## [The Importance of an Emotional Connection with Customers](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) March 29, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Shawmut_QA_Tactics.jpg)](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) [Read More »](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) ## [What Marketers Can Expect in 2017 \[Expert Interview\]](https://blog.shawmutdelivers.com/marketers-can-expect-2017-expert-interview) February 01, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/qa-with-melissa.jpg)](https://blog.shawmutdelivers.com/marketers-can-expect-2017-expert-interview) [Read More »](https://blog.shawmutdelivers.com/marketers-can-expect-2017-expert-interview) ## [Why Marketers Should Focus on Customer Experience in 2017](https://blog.shawmutdelivers.com/why-customer-experience-will-rule-the-marketing-world-in-2017) January 11, 2017 by [Michael J. Pallerino](https://blog.shawmutdelivers.com/author/michael-j-pallerino) [![Marketers2017.jpg](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Marketers2017.jpg)](https://blog.shawmutdelivers.com/why-customer-experience-will-rule-the-marketing-world-in-2017) [Read More »](https://blog.shawmutdelivers.com/why-customer-experience-will-rule-the-marketing-world-in-2017) ## [Impact: Going Deeper than Data with Conversations](https://blog.shawmutdelivers.com/impact-going-deeper-than-data-with-conversations) November 20, 2015 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Going-Deeper-Data.jpg](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Going-Deeper-Data.jpg)](https://blog.shawmutdelivers.com/impact-going-deeper-than-data-with-conversations) [Read More »](https://blog.shawmutdelivers.com/impact-going-deeper-than-data-with-conversations) ## [5 Important Steps to Rebranding](https://blog.shawmutdelivers.com/5-steps-to-rebranding) September 01, 2015 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![rebranding.jpg](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/rebranding.jpg)](https://blog.shawmutdelivers.com/5-steps-to-rebranding) [Read More »](https://blog.shawmutdelivers.com/5-steps-to-rebranding) ## [Content Marketing Metrics Matter](https://blog.shawmutdelivers.com/in-content-marketing-metrics-matter) August 17, 2015 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Measuring_Engagement.jpg](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Measuring_Engagement.jpg)](https://blog.shawmutdelivers.com/in-content-marketing-metrics-matter) [Read More »](https://blog.shawmutdelivers.com/in-content-marketing-metrics-matter) ## [4 Business Lessons We Can Learn from David and Goliath](https://blog.shawmutdelivers.com/4-business-lessons-we-can-learn-from-david-and-goliath) June 30, 2015 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Boxing-Gloves.jpg](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Boxing-Gloves.jpg)](https://blog.shawmutdelivers.com/4-business-lessons-we-can-learn-from-david-and-goliath) [Read More »](https://blog.shawmutdelivers.com/4-business-lessons-we-can-learn-from-david-and-goliath) [«](https://blog.shawmutdelivers.com/tag/strategy/page/1) [1](https://blog.shawmutdelivers.com/tag/strategy/page/1) [2](https://blog.shawmutdelivers.com/tag/strategy/page/2) ### Social - 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