--- title: Print and Marketing Blog - Shawmut Communications Group | Strategy description: Strategy | --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) August 15, 2024 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![](https://blog.shawmutdelivers.com/hubfs/resize2AdobeStock_79257952.jpeg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) ## [5 Questions You Must Answer Before Requesting a Print Quote](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) August 06, 2019 by [Daniel Ortolaza](https://blog.shawmutdelivers.com/author/daniel-ortolaza) [![Shawmut_Blog_PrintQuote](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_PrintQuote.jpg)](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) [Read More »](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) ## [Ways and Means: 9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) July 23, 2019 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![Shawmut_PrintROI_QR_Lead](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_PrintROI_QR_Lead.jpg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) ## [How to Avoid Costly Errors and Delays on Your Next Print Project](https://blog.shawmutdelivers.com/how-to-avoid-costly-errors-and-delays-on-your-next-print-project) March 26, 2019 by [Daniel Ortolaza](https://blog.shawmutdelivers.com/author/daniel-ortolaza) [![Shawmut_Blog_AvoidErrorsDelays](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_AvoidErrorsDelays.jpg)](https://blog.shawmutdelivers.com/how-to-avoid-costly-errors-and-delays-on-your-next-print-project) [Read More »](https://blog.shawmutdelivers.com/how-to-avoid-costly-errors-and-delays-on-your-next-print-project) ## [10 Print Techniques That Will Surprise and Delight Customers](https://blog.shawmutdelivers.com/10-print-techniques-that-will-surprise-and-delight-customers) March 04, 2019 by [Tactics Magazine](https://blog.shawmutdelivers.com/author/tactics-magazine) [![Shawmut_Blog_10PrintTechniques](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_10PrintTechniques.jpg)](https://blog.shawmutdelivers.com/10-print-techniques-that-will-surprise-and-delight-customers) [Read More »](https://blog.shawmutdelivers.com/10-print-techniques-that-will-surprise-and-delight-customers) ## [5 Ways to Use Print to Show Customer Appreciation Throughout the Year](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) November 20, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![ThanksgivingDinner-598312-edited](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/ThanksgivingDinner-598312-edited.jpeg)](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) [Read More »](https://blog.shawmutdelivers.com/5-ways-to-use-print-to-show-customer-appreciation-throughout-the-year) ## [3 Ways Collaboration Can Enhance Your Print Marketing Strategy](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) October 17, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-Blog-IPD18](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Blog-IPD18.jpg)](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) [Read More »](https://blog.shawmutdelivers.com/3-ways-collaboration-can-enhance-your-print-marketing-strategy) ## [How to Save Money By Making the Most of Your Press Sheet](https://blog.shawmutdelivers.com/how-to-save-money-and-reduce-waste-by-making-the-most-of-your-press-sheet) August 16, 2018 by [Tony DeLucia](https://blog.shawmutdelivers.com/author/tony-delucia) [![Shawmut_Blog_PressSheet-03](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_PressSheet-03.jpg)](https://blog.shawmutdelivers.com/how-to-save-money-and-reduce-waste-by-making-the-most-of-your-press-sheet) [Read More »](https://blog.shawmutdelivers.com/how-to-save-money-and-reduce-waste-by-making-the-most-of-your-press-sheet) ## [Getting Personal with Promotional Items](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) June 14, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-PromoItems-Cover](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-PromoItems-Cover.jpg)](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) [Read More »](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) [1](https://blog.shawmutdelivers.com/tag/strategy/page/1) [2](https://blog.shawmutdelivers.com/tag/strategy/page/2) [»](https://blog.shawmutdelivers.com/tag/strategy/page/2) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. 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