--- title: Print and Marketing Blog - Shawmut Communications Group | Marketing (2) description: Marketing | (2) --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [Stop the Presses: Millennials Love Print?](https://blog.shawmutdelivers.com/stop-the-presses-millennials-love-print) October 29, 2019 by [Tactics Magazine](https://blog.shawmutdelivers.com/author/tactics-magazine) [![Shawmut_Blog_MillennialsLovePrint](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_MillennialsLovePrint.jpg)](https://blog.shawmutdelivers.com/stop-the-presses-millennials-love-print) [Read More »](https://blog.shawmutdelivers.com/stop-the-presses-millennials-love-print) ## [6 Trade Show Booth Design Tips](https://blog.shawmutdelivers.com/6-trade-show-booth-design-tips) September 17, 2019 by [Annalise Taber](https://blog.shawmutdelivers.com/author/annalise-taber) [![Shawmut_TradeShows_Lead](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_TradeShows_Lead.jpg)](https://blog.shawmutdelivers.com/6-trade-show-booth-design-tips) [Read More »](https://blog.shawmutdelivers.com/6-trade-show-booth-design-tips) ## [Ways and Means: 9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) July 23, 2019 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![Shawmut_PrintROI_QR_Lead](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_PrintROI_QR_Lead.jpg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) ## [Why We Love Creative Direct Mail Formats (And You Should, Too!)](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) May 15, 2019 by [Annalise Taber](https://blog.shawmutdelivers.com/author/annalise-taber) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/DirectMailBox.jpg)](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) [Read More »](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) ## [10 Reasons Why You Need a Web to Print Storefront](https://blog.shawmutdelivers.com/10-reasons-why-you-need-a-web-to-print-storefront) April 09, 2019 by [Carolyn Garbati](https://blog.shawmutdelivers.com/author/carolyn-garbati) [![Shawmut-Blog-WebToPrint_2](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Blog-WebToPrint_2.jpg)](https://blog.shawmutdelivers.com/10-reasons-why-you-need-a-web-to-print-storefront) [Read More »](https://blog.shawmutdelivers.com/10-reasons-why-you-need-a-web-to-print-storefront) ## [Why the Holidays are a Perfect Time to Use Print and Direct Mail](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) October 10, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-Blog-HolidayCards](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-Blog-HolidayCards.jpg)](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) [Read More »](https://blog.shawmutdelivers.com/why-the-holidays-are-a-perfect-time-to-use-print-and-direct-mail) ## [Why Marketers are Rushing to Use Digital Direct Mail](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) July 25, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![DigitalDirectMail_Blog](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/DigitalDirectMail_Blog.jpg)](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) [Read More »](https://blog.shawmutdelivers.com/why-marketers-are-rushing-to-use-digital-direct-mail) ## [Getting Personal with Promotional Items](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) June 14, 2018 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut-PromoItems-Cover](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut-PromoItems-Cover.jpg)](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) [Read More »](https://blog.shawmutdelivers.com/getting-personal-with-promotional-items) ## [7 Ways to Build Donor Relationships and Maximize Alumni Lifetime Value](https://blog.shawmutdelivers.com/7-ways-to-build-donor-relationships-and-maximize-alumni-lifetime-value) March 07, 2018 by [Adam Treiser](https://blog.shawmutdelivers.com/author/adam-treiser) [![1_LeadImage_Resized](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/1_LeadImage_Resized.jpg)](https://blog.shawmutdelivers.com/7-ways-to-build-donor-relationships-and-maximize-alumni-lifetime-value) [Read More »](https://blog.shawmutdelivers.com/7-ways-to-build-donor-relationships-and-maximize-alumni-lifetime-value) [«](https://blog.shawmutdelivers.com/tag/marketing/page/1) [1](https://blog.shawmutdelivers.com/tag/marketing/page/1) [2](https://blog.shawmutdelivers.com/tag/marketing/page/2) [3](https://blog.shawmutdelivers.com/tag/marketing/page/3) [4](https://blog.shawmutdelivers.com/tag/marketing/page/4) [5](https://blog.shawmutdelivers.com/tag/marketing/page/5) [»](https://blog.shawmutdelivers.com/tag/marketing/page/3) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. All rights reserved. - [Information Privacy Notice](https://www.shawmutdelivers.com/information-privacy-notice/) - [HIPAA Privacy Notice](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [Our Sustainability Policy](https://www.shawmutdelivers.com/sustainability-policy/)