--- title: Print and Marketing Blog - Shawmut Communications Group | Marketing description: Marketing | --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) August 15, 2024 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![](https://blog.shawmutdelivers.com/hubfs/resize2AdobeStock_79257952.jpeg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) ## [17 Tools Every DIY Marketer Should Use](https://blog.shawmutdelivers.com/17-tools-every-diy-marketer-should-use) January 03, 2022 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/zz_marketing-team-2021-09-01-07-24-03-utc.jpeg)](https://blog.shawmutdelivers.com/17-tools-every-diy-marketer-should-use) [Read More »](https://blog.shawmutdelivers.com/17-tools-every-diy-marketer-should-use) ## [5 Holiday Card Design Tips Every Business Needs](https://blog.shawmutdelivers.com/5-holiday-card-design-tips) December 01, 2021 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/zzz_christmas-card-background-2021-08-26-17-19-57-utc%20(1).jpeg)](https://blog.shawmutdelivers.com/5-holiday-card-design-tips) [Read More »](https://blog.shawmutdelivers.com/5-holiday-card-design-tips) ## [Print's Role in Creating a Great Retail Experience](https://blog.shawmutdelivers.com/prints-role-in-creating-a-great-retail-experience) March 02, 2020 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Tactics_NeuromarketingAndPrint.jpg)](https://blog.shawmutdelivers.com/prints-role-in-creating-a-great-retail-experience) [Read More »](https://blog.shawmutdelivers.com/prints-role-in-creating-a-great-retail-experience) ## [6 Experts Reveal Their Marketing Predictions for 2020](https://blog.shawmutdelivers.com/6-experts-reveal-their-marketing-predictions-for-2020) January 16, 2020 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_2020MarketingTrends.jpg)](https://blog.shawmutdelivers.com/6-experts-reveal-their-marketing-predictions-for-2020) [Read More »](https://blog.shawmutdelivers.com/6-experts-reveal-their-marketing-predictions-for-2020) ## [Generational Marketing: What It Is And Why It’s Important](https://blog.shawmutdelivers.com/generational-marketing-what-it-is-why-its-important-how-to-get-started) December 23, 2019 by [Tactics Magazine](https://blog.shawmutdelivers.com/author/tactics-magazine) [![Shawmut_Blog_GenerationalMarketing](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_GenerationalMarketing.jpg)](https://blog.shawmutdelivers.com/generational-marketing-what-it-is-why-its-important-how-to-get-started) [Read More »](https://blog.shawmutdelivers.com/generational-marketing-what-it-is-why-its-important-how-to-get-started) ## [5 Sales-Boosting Holiday Marketing Tips Every Business Can Use](https://blog.shawmutdelivers.com/5-sales-boosting-holiday-marketing-tips-every-business-can-use) December 11, 2019 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![Shawmut_Blog_Holiday](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_Holiday.jpg)](https://blog.shawmutdelivers.com/5-sales-boosting-holiday-marketing-tips-every-business-can-use) [Read More »](https://blog.shawmutdelivers.com/5-sales-boosting-holiday-marketing-tips-every-business-can-use) ## [The Anatomy of an Effective Direct Mail Campaign](https://blog.shawmutdelivers.com/the-anatomy-of-an-effective-direct-mail-campaign) November 26, 2019 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![Shawmut_Blog_DirectMail_2](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_DirectMail_2.jpg)](https://blog.shawmutdelivers.com/the-anatomy-of-an-effective-direct-mail-campaign) [Read More »](https://blog.shawmutdelivers.com/the-anatomy-of-an-effective-direct-mail-campaign) ## [How Retailers Move Beyond Transactions to Deepen Relationships](https://blog.shawmutdelivers.com/how-retailers-move-beyond-transactions-to-deepen-relationships) November 12, 2019 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![Shawmut_Blog_ExperientialMarketing](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_ExperientialMarketing.jpg)](https://blog.shawmutdelivers.com/how-retailers-move-beyond-transactions-to-deepen-relationships) [Read More »](https://blog.shawmutdelivers.com/how-retailers-move-beyond-transactions-to-deepen-relationships) [1](https://blog.shawmutdelivers.com/tag/marketing/page/1) [2](https://blog.shawmutdelivers.com/tag/marketing/page/2) [3](https://blog.shawmutdelivers.com/tag/marketing/page/3) [4](https://blog.shawmutdelivers.com/tag/marketing/page/4) [5](https://blog.shawmutdelivers.com/tag/marketing/page/5) [»](https://blog.shawmutdelivers.com/tag/marketing/page/2) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - 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