--- title: Print and Marketing Blog - Shawmut Communications Group (6) description: (6) --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [5 Modern Ways to Target Direct Mail Customers](https://blog.shawmutdelivers.com/5-modern-ways-to-target-direct-mail-customers) August 20, 2019 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![Shawmut_Blog_Catalogs](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_Catalogs.jpg)](https://blog.shawmutdelivers.com/5-modern-ways-to-target-direct-mail-customers) [Read More »](https://blog.shawmutdelivers.com/5-modern-ways-to-target-direct-mail-customers) ## [5 Questions You Must Answer Before Requesting a Print Quote](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) August 06, 2019 by [Daniel Ortolaza](https://blog.shawmutdelivers.com/author/daniel-ortolaza) [![Shawmut_Blog_PrintQuote](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_PrintQuote.jpg)](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) [Read More »](https://blog.shawmutdelivers.com/5-questions-you-must-answer-before-requesting-a-print-quote) ## [Ways and Means: 9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) July 23, 2019 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![Shawmut_PrintROI_QR_Lead](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_PrintROI_QR_Lead.jpg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi) ## [Improve Mail Delivery with Mail Tracking and Intelligent Mail Barcodes](https://blog.shawmutdelivers.com/take-control-of-mail-delivery-with-mail-tracking-and-intelligent-mail-barcodes) June 18, 2019 by [Carlos Moreno](https://blog.shawmutdelivers.com/author/carlos-moreno) [![Shawmut_MailPlus_Blog](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_MailPlus_Blog.png)](https://blog.shawmutdelivers.com/take-control-of-mail-delivery-with-mail-tracking-and-intelligent-mail-barcodes) [Read More »](https://blog.shawmutdelivers.com/take-control-of-mail-delivery-with-mail-tracking-and-intelligent-mail-barcodes) ## [Why it Pays to Personalize with Variable Data Printing](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) June 04, 2019 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![Shawmut_Blog_VDP](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_VDP.png)](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) [Read More »](https://blog.shawmutdelivers.com/why-it-pays-to-personalize-with-variable-data-printing) ## [6 Creative Print Techniques You Can Steal from Tactics Magazine](https://blog.shawmutdelivers.com/6-creative-print-techniques-you-can-steal-from-tactics-magazine) May 21, 2019 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![Tactics_Lead](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Tactics_Lead.jpg)](https://blog.shawmutdelivers.com/6-creative-print-techniques-you-can-steal-from-tactics-magazine) [Read More »](https://blog.shawmutdelivers.com/6-creative-print-techniques-you-can-steal-from-tactics-magazine) ## [Why We Love Creative Direct Mail Formats (And You Should, Too!)](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) May 15, 2019 by [Annalise Taber](https://blog.shawmutdelivers.com/author/annalise-taber) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/DirectMailBox.jpg)](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) [Read More »](https://blog.shawmutdelivers.com/love-creative-direct-mail-formats) ## [3 Steps to Make Print Stand Out with White and Transparent Inks](https://blog.shawmutdelivers.com/3-steps-to-help-designers-make-print-stand-out-with-white-and-transparent-inks) May 01, 2019 by [Annalise Taber](https://blog.shawmutdelivers.com/author/annalise-taber) [![Shawmut_WhiteInk](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_WhiteInk.jpg)](https://blog.shawmutdelivers.com/3-steps-to-help-designers-make-print-stand-out-with-white-and-transparent-inks) [Read More »](https://blog.shawmutdelivers.com/3-steps-to-help-designers-make-print-stand-out-with-white-and-transparent-inks) ## [Winning Print Materials Come in All Shapes and Sizes](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) April 16, 2019 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![2019_PINE_Pinnacle](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/2019_PINE_Pinnacle.jpg)](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) [Read More »](https://blog.shawmutdelivers.com/winning-print-materials-come-in-all-shapes-and-sizes) [«](https://blog.shawmutdelivers.com/page/5) [1](https://blog.shawmutdelivers.com/page/1) [...](https://blog.shawmutdelivers.com/page/1) [4](https://blog.shawmutdelivers.com/page/4) [5](https://blog.shawmutdelivers.com/page/5) [6](https://blog.shawmutdelivers.com/page/6) [7](https://blog.shawmutdelivers.com/page/7) [8](https://blog.shawmutdelivers.com/page/8) [...](https://blog.shawmutdelivers.com/page/11) [17](https://blog.shawmutdelivers.com/page/17) [»](https://blog.shawmutdelivers.com/page/7) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. All rights reserved. - [Information Privacy Notice](https://www.shawmutdelivers.com/information-privacy-notice/) - [HIPAA Privacy Notice](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [Our Sustainability Policy](https://www.shawmutdelivers.com/sustainability-policy/)