--- title: Print and Marketing Blog - Shawmut Communications Group --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [10 Facts about the Power of Print \[Infographic\]](https://blog.shawmutdelivers.com/infographic-10-facts-about-the-power-of-print) January 30, 2025 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/PrintIsAlive.jpg)](https://blog.shawmutdelivers.com/infographic-10-facts-about-the-power-of-print) [Read More »](https://blog.shawmutdelivers.com/infographic-10-facts-about-the-power-of-print) ## [4 Environmentally Sustainable Packaging Trends To Watch](https://blog.shawmutdelivers.com/4-environmentally-sustainable-packaging-trends-every-company-should-know-about-0) September 15, 2024 by [Daniel Ortolaza](https://blog.shawmutdelivers.com/author/daniel-ortolaza) [![](https://blog.shawmutdelivers.com/hubfs/useecoAdobeStock_749978386.jpeg)](https://blog.shawmutdelivers.com/4-environmentally-sustainable-packaging-trends-every-company-should-know-about-0) [Read More »](https://blog.shawmutdelivers.com/4-environmentally-sustainable-packaging-trends-every-company-should-know-about-0) ## [9 Tools to Measure Print ROI](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) August 15, 2024 by [Stacy Slaney](https://blog.shawmutdelivers.com/author/stacy-slaney) [![](https://blog.shawmutdelivers.com/hubfs/resize2AdobeStock_79257952.jpeg)](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) [Read More »](https://blog.shawmutdelivers.com/ways-and-means-9-tools-to-measure-print-roi-0) ## [How to Combine Direct Mail and Social Media to Boost Lead Generation (Clone)](https://blog.shawmutdelivers.com/how-to-combine-direct-mail-and-social-media-to-increase-lead-generation-0) July 15, 2024 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![Shawmut_Blog_MailPlus](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_MailPlus.jpg)](https://blog.shawmutdelivers.com/how-to-combine-direct-mail-and-social-media-to-increase-lead-generation-0) [Read More »](https://blog.shawmutdelivers.com/how-to-combine-direct-mail-and-social-media-to-increase-lead-generation-0) ## [10 Questions To Ask To Print The Perfect Package](https://blog.shawmutdelivers.com/10-questions-to-ask-to-print-the-perfect-package-0) June 18, 2024 by [Justin Peluso](https://blog.shawmutdelivers.com/author/justin-peluso) [![Packaging](https://blog.shawmutdelivers.com/hubfs/Blog%20Featured%20Images/Shawmut_Blog_Packaging.jpg)](https://blog.shawmutdelivers.com/10-questions-to-ask-to-print-the-perfect-package-0) [Read More »](https://blog.shawmutdelivers.com/10-questions-to-ask-to-print-the-perfect-package-0) ## [4 Tips NonProfits Can Use To Create Effective Direct Mail Campaigns in 2024](https://blog.shawmutdelivers.com/4-direct-mail-best-practices-nonprofits-digital-age) April 01, 2024 by [Adam Treiser](https://blog.shawmutdelivers.com/author/adam-treiser) [![](https://blog.shawmutdelivers.com/hubfs/donate.png)](https://blog.shawmutdelivers.com/4-direct-mail-best-practices-nonprofits-digital-age) [Read More »](https://blog.shawmutdelivers.com/4-direct-mail-best-practices-nonprofits-digital-age) ## [7 Reasons Why Print Is an Effective Way to Reach Customers](https://blog.shawmutdelivers.com/why-print-remains-an-effective-marketing-channel-for-2018-and-beyond) March 05, 2024 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/print7reasons.png)](https://blog.shawmutdelivers.com/why-print-remains-an-effective-marketing-channel-for-2018-and-beyond) [Read More »](https://blog.shawmutdelivers.com/why-print-remains-an-effective-marketing-channel-for-2018-and-beyond) ## [Direct Mail: A Disruptive Technology?](https://blog.shawmutdelivers.com/direct-mail-a-disruptive-technology-thats-changing-marketing) January 09, 2024 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/Directmail-use.png)](https://blog.shawmutdelivers.com/direct-mail-a-disruptive-technology-thats-changing-marketing) [Read More »](https://blog.shawmutdelivers.com/direct-mail-a-disruptive-technology-thats-changing-marketing) ## [A Rebranding Check List To Launch a New Look](https://blog.shawmutdelivers.com/a-rebranding-check-list-to-launch-a-new-look) September 26, 2023 by [Lisa McEwen](https://blog.shawmutdelivers.com/author/lisa-mcewen) [![](https://blog.shawmutdelivers.com/hubfs/AdobeStock_262469323_1800x900.jpeg)](https://blog.shawmutdelivers.com/a-rebranding-check-list-to-launch-a-new-look) [Read More »](https://blog.shawmutdelivers.com/a-rebranding-check-list-to-launch-a-new-look) [1](https://blog.shawmutdelivers.com/page/1) [2](https://blog.shawmutdelivers.com/page/2) [3](https://blog.shawmutdelivers.com/page/3) [4](https://blog.shawmutdelivers.com/page/4) [5](https://blog.shawmutdelivers.com/page/5) [...](https://blog.shawmutdelivers.com/page/6) [17](https://blog.shawmutdelivers.com/page/17) [»](https://blog.shawmutdelivers.com/page/2) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. 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