In recent years, marketers have begun to see a resurgence of print marketing and data shows the trend is likely to continue. Gone are the days of relying only on digital channels to reach our target audiences. Today marketers across many industries have seen an increase in response rates by integrating print into their multi-channel marketing campaigns.
For example, did you know that:
- For every $167 spent on direct mail, U.S. marketers sell $2,095 in goods? That works out to about a 1300% return on investment, far surpassing most digital channels!
- Or compared to digital, 82% of millennials see print on paper as a more trustworthy source of information?
These are just a few of the statistics that show how print has become the standout media in today’s digital world. Check out our infographic below to learn more and get 10 more facts that prove print is here to stay.
