--- title: Print and Marketing Blog - Shawmut Communications Group | Michelle Cardin (2) description: Michelle Cardin leads Shawmut’s creative team in developing print, direct mail, and digital marketing campaigns. Some of our work includes projects for Dell EMC, Boston College, athenahealth, Insulet, and OBP Medical. She is an experienced marketer and copywriter who enjoys helping clients solve communication challenges and create successful marketing campaigns. (2) --- - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) | - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) [![Shawmut Logo](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/shawmut-logo.png "Shawmut Logo")](https://www.shawmutdelivers.com/) - [About](https://www.shawmutdelivers.com/about/) - [Our History](https://https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - [Services](https://www.shawmutdelivers.com/services/) - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) - [Our Work](https://www.shawmutdelivers.com/our-work/) - [Case Studies](https://www.shawmutdelivers.com/our-work/case-studies/) - [Awards](https://www.shawmutdelivers.com/our-work/awards/) - [Resources](https://www.shawmutdelivers.com/resources/) - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Blog](https://blog.shawmutdelivers.com) - [Contact](https://www.shawmutdelivers.com/contact/) ## [QR Codes Bounceback with iOS11 and 10 Ways to Use them in Print](https://blog.shawmutdelivers.com/qr-codes-in-print-make-comeback-ios11) October 09, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Shawmut_QR.jpg)](https://blog.shawmutdelivers.com/qr-codes-in-print-make-comeback-ios11) [Read More »](https://blog.shawmutdelivers.com/qr-codes-in-print-make-comeback-ios11) ## [5 Takeaways for Higher Education Marketers from Food for Thought](https://blog.shawmutdelivers.com/5-takeaways-higher-education-marketers-food-thought) September 27, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/ShawmutThinks_Blog_2.jpg)](https://blog.shawmutdelivers.com/5-takeaways-higher-education-marketers-food-thought) [Read More »](https://blog.shawmutdelivers.com/5-takeaways-higher-education-marketers-food-thought) ## [The Most Popular Print and Direct Mail Catalog Sizes](https://blog.shawmutdelivers.com/popular-print-direct-mail-catalog-sizes) September 12, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Catalogs.jpg)](https://blog.shawmutdelivers.com/popular-print-direct-mail-catalog-sizes) [Read More »](https://blog.shawmutdelivers.com/popular-print-direct-mail-catalog-sizes) ## [How Online Storefronts Can Fix Three Common Marketing Budget Mistakes](https://blog.shawmutdelivers.com/3-ways-to-stop-wasting-your-marketing-budget-with-online-storefronts) August 29, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Storefronts.jpg)](https://blog.shawmutdelivers.com/3-ways-to-stop-wasting-your-marketing-budget-with-online-storefronts) [Read More »](https://blog.shawmutdelivers.com/3-ways-to-stop-wasting-your-marketing-budget-with-online-storefronts) ## [Shawmut to Host “Food for Thought” a Seminar for Higher Education](https://blog.shawmutdelivers.com/shawmut-host-food-thought-breakfast-seminar-higher-education) August 24, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/ShawmutThinks_Blog.jpg)](https://blog.shawmutdelivers.com/shawmut-host-food-thought-breakfast-seminar-higher-education) [Read More »](https://blog.shawmutdelivers.com/shawmut-host-food-thought-breakfast-seminar-higher-education) ## [7 Tips to Pick the Best Substrate For Your Print Project](https://blog.shawmutdelivers.com/choose-best-substrate-next-print-project) July 17, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/SubstrateGuide_Blog.png)](https://blog.shawmutdelivers.com/choose-best-substrate-next-print-project) [Read More »](https://blog.shawmutdelivers.com/choose-best-substrate-next-print-project) ## [This Earth Day, Avoid “Eco-Guilt” and Opt-In for Print \[Infographic\]](https://blog.shawmutdelivers.com/this-earth-day-avoid-eco-guilt-and-opt-in-for-print-infographic) April 20, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/1704_EarthDay_Infographic_Header.png)](https://blog.shawmutdelivers.com/this-earth-day-avoid-eco-guilt-and-opt-in-for-print-infographic) [Read More »](https://blog.shawmutdelivers.com/this-earth-day-avoid-eco-guilt-and-opt-in-for-print-infographic) ## [Shawmut and Other New England Printers Honored at PINE Awards](https://blog.shawmutdelivers.com/shawmut-and-other-new-england-printers-honored-at-pine-awards) April 12, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/PINE_2017.jpg)](https://blog.shawmutdelivers.com/shawmut-and-other-new-england-printers-honored-at-pine-awards) [Read More »](https://blog.shawmutdelivers.com/shawmut-and-other-new-england-printers-honored-at-pine-awards) ## [The Importance of an Emotional Connection with Customers](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) March 29, 2017 by [Michelle Cardin](https://blog.shawmutdelivers.com/author/michelle-cardin) [![](https://blog.shawmutdelivers.com/hubfs/BlogFeaturedImages/Shawmut_QA_Tactics.jpg)](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) [Read More »](https://blog.shawmutdelivers.com/importance-emotional-connection-customers-expert-interview) [«](https://blog.shawmutdelivers.com/author/michelle-cardin/page/1) [1](https://blog.shawmutdelivers.com/author/michelle-cardin/page/1) [2](https://blog.shawmutdelivers.com/author/michelle-cardin/page/2) [3](https://blog.shawmutdelivers.com/author/michelle-cardin/page/3) [4](https://blog.shawmutdelivers.com/author/michelle-cardin/page/4) [5](https://blog.shawmutdelivers.com/author/michelle-cardin/page/5) [...](https://blog.shawmutdelivers.com/author/michelle-cardin/page/7) [7](https://blog.shawmutdelivers.com/author/michelle-cardin/page/7) [»](https://blog.shawmutdelivers.com/author/michelle-cardin/page/3) ### Social - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutdelivers) - [twitter](https://twitter.com/shawmutdelivers) ### Services - [Creative Services](https://www.shawmutdelivers.com/services/creative-services/) - [Print & Fulfillment](https://www.shawmutdelivers.com/services/print-and-fulfillment/) - [Packaging](https://www.shawmutdelivers.com/services/packaging/) - [Direct Mail](https://www.shawmutdelivers.com/services/direct-mail/) - [Events & Trade Shows](https://www.shawmutdelivers.com/services/events-and-tradeshows/) - [Web to Print](https://www.shawmutdelivers.com/services/web-to-print/) - [Promotional Products](https://www.shawmutdelivers.com/services/promotional-products/) #### Get In Touch 310 Jubilee Drive Peabody, MA 01960 978.762.7500 - [facebook](https://www.facebook.com/ShawmutCommunicationsGroup) - [instagram](https://www.instagram.com/shawmutdelivers/) - [linkedin](https://www.linkedin.com/company/shawmut-communications-group) - [TikTok](https://www.tiktok.com/@shawmutprinting) - [twitter](https://twitter.com/shawmutdelivers) - Company - [Our History](https://www.shawmutdelivers.com/about/history/) - [Certifications](https://www.shawmutdelivers.com/about/certifications/) - [Mission & Values](https://www.shawmutdelivers.com/about/mission-values/) - [Our Leadership](https://www.shawmutdelivers.com/about/leadership/) - [Careers](https://www.shawmutdelivers.com/about/careers/) - [How We Give Back](https://www.shawmutdelivers.com/about/giving-back/) - [Sustainability](https://www.shawmutdelivers.com/about/sustainability/) - Resources - [Learn](https://www.shawmutdelivers.com/resources/learn/) - [Create](https://www.shawmutdelivers.com/resources/create/) - [Shop](https://www.shawmutdelivers.com/resources/shop/) - [Promotional Products](https://promoplace.com/shawmut) - [Dielines & Templates](https://www.shawmutdelivers.com/resources/dielines-templates/) - Quick Links - [Shawmut Insight](https://www.shawmutdelivers.com/shawmut-insight/) - [Upload a File](https://insight.shawmutdelivers.com/InsightFileUploadNoLogin) - [Get a Quote](https://www.shawmutdelivers.com/get-a-quote/) - [Request a Tour](https://www.shawmutdelivers.com/request-a-tour/) - [![Shawmut is a Certified Sustainable Green Printing Partnership Facility](https://www.shawmutdelivers.com/wp-content/uploads/2019/08/Shawmut_SGP_Logo_Web_Promotional_Number_KO.png)](https://www.shawmutdelivers.com/about/sustainability/) - [![G7 Print Color Certification](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/g7master_seal-CMYK1.png)](https://www.shawmutdelivers.com/about/certifications/) - [![Graphic Measures International (GMI) certification](https://www.shawmutdelivers.com/wp-content/uploads/2024/03/Shawmut_SGS-GMI_White.png)](https://www.shawmutdelivers.com/about/certifications/) - [![HIPAA Privacy Compliant Certifcation](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/HIPAA.png)](https://www.shawmutdelivers.com/hipaa-privacy-notice/) - [![Massachusetts Statewide Contract OFF44: Print, Copy and Mail Services, and Printed Promotional Products](https://blog.shawmutdelivers.com/hubfs/Shawmutdelivers%20Dec%202017/Images/Shawmut_MA_Statewide_Contract.png)](http://www.mass.gov/anf/budget-taxes-and-procurement/procurement-info-and-res/buy-from-a-state-contract/statewide-contract-user-guides.html) - © 2026 Shawmut Advertising, Inc. 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