A Rebranding Check List To Launch a New Look

Updating or overhauling your brand is a tremendous undertaking. After all, your brand represents what your organization stands for and the visual identity you create will (and should) touch every corner of your business.
Once your new brand strategy has been well-defined and agreed to by all of your stakeholders, we recommend creating an exhaustive list of items that will need to be rebranded. External marketing materials like your logo, business cards, and website
are the obvious starting points, but it does not end there.
By developing an exhaustive checklist of items, you’ll have a roadmap with which to move forward and an understanding of how the rebrand will affect your budget and timelines. Once you’ve developed your list, be sure to share it with team members to make sure
nothing has been missed.
To help you get started, here’s a quick checklist we use when working with customers who are going through a rebrand. Depending on your industry and product, your list may look a little different, but this should be a good place to start.
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Need some help with your rebranding efforts? Whether you need new signage, updated business cards, fresh product packaging, or anything in between, let our team of experienced print experts help. 

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Tags: Branding

Picture of Lisa McEwen

Lisa McEwen

As Shawmut's Marketing Coordinator, Lisa McEwen helps educate clients about the possibilities of print.

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